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So how has Decatur maintained such a tight bond with its citizens in a post-newspaper era? That’s what I wanted to know from Bill Floyd, who was a city commissioner for 22 years and mayor for most of that time. I started by asking about a colorful monthly newsletter called Decatur Focus that the city mails to every household. Was this the way Decatur kept citizens informed, basically by starting its own publication? Well, Floyd said in his polite way, Decatur Focus was useful for communicating the city’s plans. “You have to stay in touch with people,” he said. And he was amazed by how many people read the newsletter and commented on it. But, no, it wasn’t the newsletter alone. In fact, Floyd went on, there is no single way cities can communicate in a social media world. Nor would a single communicator be effective, even one at City Hall. Rather, he said, you need an army of communicators in the social media, most of them residents.
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